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About Us

Creative Solutions That Drive Results

Established in 2020, Play Creative Lab Laos is a creative communication and marketing agency specializing in communication and marketing campaigns, video production, AI video, animation and motion graphics, branding, graphic design, and influencer and digital engagement.

We support NGOs, development agencies, international organizations, embassies, businesses, and entrepreneurs in communicating their ideas, strengthening their brands, and connecting meaningfully with their audiences through creative and impactful content.

We have worked with a diverse range of clients delivering tailored solutions that combine creativity, strategy, and simplicity to achieve effective communication and marketing results.

 

Our Vision :

We strongly believe that creativity, simplicity and efficiency are the key elements to help our clients communicate with their customers and reach their marketing goals.

Hop in our playground and let us build together your success!

We are an international team that is open to the world.

Kevin Soukhaseum Managing Director Dirigeant Play Creative Lab Lyon France Vientiane Laos Creative Marketing Agency Agence de marketing créatif
Managing Director

Kevin Soukhaseum

Hello, I’m Kevin. Together with Sam, I co-founded Play Creative Lab with a shared vision of helping organizations and businesses communicate more effectively through creative and impactful solutions.

I work closely with our clients to ensure every project runs smoothly, delivers real value, and achieves results that meet and exceed expectations.

Kevin holds a Master’s Degree in Insurance Economics and Law from the Toulouse School of Economics in France. He began his career as a consultant for insurance companies, managing account closure processes before expanding his expertise into finance and human resources management.

Prior to moving to Laos, Kevin worked as a Project Manager at R2B, where he supported clients in launching and developing new business ventures. These experiences gave him a strong foundation in project management, strategic planning, and business operations.

In 2020, Kevin co-founded Play Creative Lab with Sam, driven by a shared passion for helping organizations and businesses communicate more effectively through creative and impactful solutions. Today, he oversees project delivery and operations, ensuring that every project is managed efficiently and meets the highest standards of quality.

His areas of expertise include Resource Management & Optimization • Project Management • Marketing • Finance

Sam Lim Jr Creative Director Directeur de la Création Play Creative Lab Lyon France Vientiane Laos Creative Marketing Agency Agence de marketing créatif
Creative Director

Sonny Lim Jr.

Hi, I’m Sam, the Creative Director at Play Creative Lab. My passion for creativity started at a young age, when I spent countless hours sketching and doodling in the back of my notebooks. Today, I’m grateful that the same curiosity and love for creating continues to inspire me every day.

At Play Creative Lab, I enjoy transforming ideas into meaningful visual stories through design, animation, video, branding, and creative communication.

Sam earned his degree in Mass Communication from Lyceum of the Philippines University in Manila. He began his career as a graphic designer and video editor before moving to Laos in 2012, where he has spent more than a decade building his experience in the creative industry, progressing from Art Director to Creative Director.

Along the way, he was invited to Vietnam to share his expertise in graphic design with aspiring young creatives. In 2020, driven by a passion for creativity and new challenges, Sam co-founded Play Creative Lab.

Managing Director of Route To Business

Didier Fraisse

Hello, my name is Didier, and I am the Managing Director of Route To Business (R2B), based in the Lyon region of France. We specialize in marketing strategy consulting and training, primarily for the IT sector and B2B businesses.

Since 2021, we have been proud to welcome Play Creative Lab as part of our group, combining strategic expertise with creative communication to better support our clients and partners.

Didier is the founder and Managing Director of Route To Business (R2B), a marketing strategy consultancy established in 2009 in Lyon, France. Specializing in the IT sector and B2B markets, R2B has helped more than 600 clients strengthen their business development efforts and generate new opportunities.

Prior to founding R2B, Didier spent 15 years at IBM in France and the United States, where he held business development roles and gained extensive international experience.

Today, Route To Business (R2B) serves as the parent company of Play Creative Lab and its exclusive partner in Europe.

Head of Digital Marketing

Alesya Yunusova

Hello, my name is Alesya, and I lead Digital Marketing at Play Creative Lab. I have always been fascinated by the fast-moving world of digital marketing and the opportunities it creates for businesses and organizations.

I enjoy staying up to date with new trends, tools, and strategies, and I love helping clients find the right digital approach to reach their audiences and achieve their goals.

Alesya holds a Master’s Degree in Electronic Commerce from the University of Paris XII. She began her career as a Digital Operational Marketing trainer, a role she held for over six years before moving into digital marketing consultancy.

She is also certified in Google Search and Display, bringing both technical expertise and strategic insight to her work. Since 2021, Alesya has led Digital Marketing at Play Creative Lab, helping clients develop and implement effective digital strategies. Passionate about the ever-evolving digital landscape, she continuously keeps up with new trends and innovations to deliver the best possible results for clients.

Multimedia Creative

Sengaloun Inthilarth

Hi, I’m Art, a Multimedia Creative at Play Creative Lab. I enjoy exploring new ideas, experimenting with different styles, and finding creative ways to communicate messages through design.

For me, every project is a chance to learn something new, challenge myself, and create work that people can connect with and remember.

An art enthusiast and graduate of Quest College, Art began his career as a graphic designer in Thailand, where he spent five years working with a digital agency. During this time, he collaborated with marketing teams, led a variety of design projects, and explored different creative disciplines.

In 2024, he joined Play Creative Lab, where he continues to bring fresh ideas and creative energy to every project, helping turn concepts into inspiring visual experiences.

Multimedia Creative

Pakaimek Sirisouk

Hello, I’m Jane, a Multimedia Creative with a passion for design and creative communication. I enjoy exploring different creative fields and discovering new ways to transform ideas into engaging visual content.

With every project, I strive to improve my skills, think more creatively, and contribute work that helps clients communicate their message clearly and effectively.

Jane graduated from the National University of Laos in Vientiane and completed Adobe Creative Suite Software Training at Butler Community College in USA. During her university years, she became involved in creative communities that sparked her passion for design and visual storytelling, leading her to pursue a career in the creative industry.

In 2024, she joined Play Creative Lab as a Multimedia Creative, where she combines creativity and technical skills to develop engaging visual content and bring ideas to life.

Multimedia Creative

Douangdy Soulivong

Hi, my name is Douangdy, and I’m a Multimedia Creative at Play Creative Lab. I enjoy exploring new creative tools and experimenting with different design approaches to bring fresh ideas into every project.

Through my work, I have developed experience in creating content for social media, branding, and marketing campaigns, always focusing on designs that are clear, engaging, and visually appealing.

Douangdy Soulivong graduated from the National University of Laos with a degree in Computer Website. Early in his career, he developed a strong interest in graphic design and digital media, gaining hands-on experience in creating visual content and marketing materials across a variety of creative projects.

Today, he continues to expand his skills in design, multimedia, and visual communication, bringing fresh ideas and creative energy to every project he works on.