About - Play Creative Lab

Established in 2020, Play Creative Lab Agency specializes in animation and motion graphic video, brand identity and corporate communications.

We strongly believe that creativity, simplicity and efficiency are the key elements to help our clients communicate with their customers and reach their marketing goals.

Hop in our playground and let us build together your success!

Sonny Lim Jr. (Sam) | Creative Director

Sam finished his degree in Mass Communications at Lyceum of the Philippines University, Manila. He started his career as a graphic designer, video editor for a TV station and jump-start his career by moving overseas to work as Art Director until he reached the position of Creative Director in a event agency. He was also invited in Vietnam to give seminars about the world of graphic design to young students. In 2020, with a decade of rich experience, Sam decides to co-create Play Creative for new creative challenges.

Some of his client work experiences: BMW • Heineken • Toyota • Samsung • Beeline • Crowne Plaza • Leo Beer Thailand

Kevin Soukhaseum | Managing Director

Kevin finished his Master’s Degree in Insurance Economics and Law at the Toulouse School of Economics, France. He started his career as a consultant for insurance companies, in charge of managing the accounts closure processes. Later, he specialized in Finance and HR management. Before moving to Laos and Play Creative Lab as a partner, he worked as project manager for R2B company, helping the clients to set up and manage new projects in all its aspects.

His main expertise consists of: Resource management and optimization • Business and financial projects management • Business Plans / Finance and Marketing

Phatsala Sysombath | Web Developer

Phatsala is graduated in Computer Science from the Soutsaka Institute of Technology in Vientiane, Laos.

He worked as Web developper and IT support for an ERP software company for 2 years before joining Play Creative Lab in July 2021, in order to complete our offering with website development and management for our clients here in Laos but also in France.

His main expertise consists of:  Web development • WordPress • CSS • HTML 5 • Javascript

Didier Fraisse

Didier is the founder and Managing Director of Route To Business (R2B) established in 2009. The company specializes in marketing strategy consultancy and training for IT companies in France and Switzerland. Since its creation, the company has assisted more than 600 clients to develop their business and generate leads for opportunities. He previously worked for 15 years at IBM headquarters in France and USA, and was mostly in charge of the business development.

R2B is the parent company of Play Creative Lab and its exclusive partner for Europe.