Sales prospecting is no longer effective for companies because customer buying behaviors are changing and evolving on a regular basis. A potential customer refers to the Internet to obtain information and will contact a potential provider later. Consequently, a company must be present on the Internet during this research phase through contents that should be organized with an Inbound marketing approach.
Marketing automation allows you to automate the “nurturing” of your targets. The implementation of this technique is truly valuable to increase the quantity and the quality of your lead generation but it requires to regularly produce marketing contents.
This approach is very effective to increase interest and need for your services or products, demonstrate your expertise and generate leads.