WHAT IS A LOGO AND WHY IS IT IMPORTANT?
Symbols are a succinct and efficient way of communicating information about your business.
Logo, also known as corporate design or visual identity is an important part of your company’s brand and makes a significant impact on a company’s public perception. A logo is actually one of the most important branding investments a business can make.
WHY INVEST IN A LOGO DESIGN?
A logo makes you stand out from the competition
The most fundamental function of a logo is giving your business a unique mark that differentiates you from other businesses.
A logo builds brand recognition
Logos leave a visual impact that reminds your customers that your business exists. Logos can create strong visual associations with a company. This association helps customers keep your brand in mind.
A logo identifies key info about your business
Logo provides your customers with some crucial information about your company: for example about your industry, your offering, your target customers and your brand values.
5 PRINCIPLES FOR AN EFFECTIVE LOGO DESIGN
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