What is a brand, brand identity and a logo? - Play Creative Lab

 

WHAT IS A LOGO AND WHY IS IT IMPORTANT?

Symbols are a succinct and efficient way of communicating information about your business.

Logo, also known as corporate design or visual identity is an important part of your company’s brand and makes a significant impact on a company’s public perception. A logo is actually one of the most important branding investments a business can make.

WHY INVEST IN A LOGO DESIGN?

A logo makes you stand out from the competition

The most fundamental function of a logo is giving your business a unique mark that differentiates you from other businesses.

A logo builds brand recognition

Logos leave a visual impact that reminds your customers that your business exists. Logos can create strong visual associations with a company. This association helps customers keep your brand in mind.

A logo identifies key info about your business

Logo provides your customers with some crucial information about your company: for example about your industry, your offering, your target customers and your brand values.

5 PRINCIPLES FOR AN  EFFECTIVE LOGO DESIGN

  1. Simple
  2. Memorable
  3. Timeless
  4. Flexible
  5. Appropriate

Contact us today and give your business a new face!

See you soon!
Sam.