If you want to make sure that your business and marketing messages are well optimized and shared across the social media networks, you will need to respect some basic rules.
Here are the 5 points that you should consider for a good and effective visual communication.
1. CONSIDER THE TYPE OF YOUR VISUAL CONTENT
If you want to highlight a key point or a key post, you will certainly go for a static mini information as the most efficient way to get the message out.
But if your goal is to share a story or explain a complex process, then a motion graphic video should better fit your needs. It will actually draw attention of your audience and helps you to simplify your key messages. Using videos is definitely is most efficient way to convey complex ideas or to tell a story as it is more captivating than any others formats.
2 . UNDERSTAND THE TYPE AND LIMITATION OF EACH SOCIAL MEDIA NETWORK
In general, it is agreed that 2 min or 120 sec is the ideal duration to grab your customers’ attention.
However, this does not work for all the social media networks. If you post on Instagram, your video should not exceed 60 seconds. If you post on Twitter then a video should not exceed 140 seconds. So you need to pay attention to the standard formats that are specific to each type of network before starting any projects.
3. OPTIMIZE THE SIZING OF YOUR VISUAL CONTENT
Every channel has a unique standard when it comes to sizing your visual content. You need to respect the rules if you want to get the best from your visual communication. Make sure that you are constantly aware about those sizing standards that can evolve. For that, do not forget to check online on a regular basis if the social media networks have recently updated their recommended image size.
It also means that you have to produce different versions for each type of social media network.
As the formats are different, you need to adjust your visual and adapt your text accordingly.
4. SIMPLICITY IS EFFICIENT
Keep it simple.
A clear and simple information will leave an efficient footprint in your customers’ mind so they will not struggle with complicated ideas.
This means that if you have several different messages to convey, you need to make several posts so that you are certain that each of them is fully understood.
5. USE YOUR BRAND IDENTITY MANUAL
If your company has a brand guidelines, then please follow and stick to it for all your social media contents. Consistency is the key of branding and a good brand image is an asset for your business.
Your customers will recognize your brand identity at the first sight! And since your visual assets are already set, you will just focus on your content and message creation.
We hope this article was helpful! Please do not hesitate to contact us for more details or if you have any questions, we will be happy to help!
See you soon!
Kevin.
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