Building a brand identity is essential as it conveys your corporate values and it helps in making you stand out from the competition. Choosing or changing the name of your company, logotype, symbol is one of the most important choice that you will have to make. Designing a clear visual identity will convey a clear message to your audience.
FIRST OF ALL, YOU NEED TO CARE ABOUT YOUR AUDIENCE.
Defining accurately your target audience and gathering all the possible information about their expectations is an important step. Doing so, your brand identity will speak best to the individuals who are part of your target.
CONSIDER YOUR LOGO AS YOUR BRAND IDENTITY.
A logo is not just about designing a logo or a symbol. It is about designing your identity or your personality. It has to reflect your own values and message so your customers can identify and recognize you at any time on every communication media.
On a regular basis, your brand identity has to evolve to cope with the expectations of your customers or with the messages you would like to communicate. That is why companies need to rebrand their identity but still keep in mind that they have to be aligned with their vision, mission and values.
DESIGN YOUR BRAND IDENTITY TO LAST.
Your brand identity should stick with your company for at least a minimum of 3 years. Sudden change in the brand identity will just create a confusion to your target customers. Think of your logo as something that should become iconic with the time.
For more information on this topic, please see our video “5 reasons to rebrand”.
We are here to help out in this process.
Sam.
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